About Lorna
I would rather plan one beautiful trip than a hundred ordinary ones.
I am Lorna Williams, and travel is the thing I love most in the world.
I plan trips for people who want more than a nice hotel in a nice city. Luxury is my niche — I know how to find the property that is genuinely worth it, the dinner that turns into the story you tell for years, the quiet morning nobody else has found. But the trips I am proudest of have a twist to them. Something unexpected. Something that could only have been designed for the person taking it.
This year that has looked like a spring twilight anniversary escape, and a fall of themed journeys — the kind of travel that feels like stepping into another world for a few days.
I do not hand you a catalogue. I ask questions, I listen, and I build the trip around the answer. If that sounds like the way you want to travel, I would love to hear what you have in mind.
— Lorna
Three things I believe about travel
Luxury is a feeling, not a price tag
A room that makes you exhale when you open the door. A table with the view, at the right hour. The detail handled before you thought to ask. That is what I mean by luxury, and it is what I look for on every trip I design.
The twist is the point
I love the outside-the-box trip. A journey with a theme, a season that turns it into a story, an idea nobody in your circle has done yet. Luxury travel and a sense of wonder are not opposites.
Designed one at a time
I keep my work personal. I want to know who is going, what the occasion is, and how you like to move through a day — then the trip writes itself from there.